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Bluebook International Holding Company Enters into Strategic Alliance with Microsoft

MicrosoftFounded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software -- any time, any place and on any device. Microsoft is the leading provider of desktop software, and has moved aggressively to be the industry-leading provider of Internet technologies, small and medium solutions for business agility and server platforms to build those robust business solutions.

The Bluebook International, Inc. (Bluebook), the wholly-owned subsidiary of The Bluebook International Holding Company (BB:BBIC), and Microsoft® (Nasdaq MSFT) will join forces to promote the Bluebook's claims software called, "B.E.S.T.Net™" to the insurance sector using Microsoft's® industry leading .NET technology.

Bluebook is preparing the launch of a new insurance software solution called B.E.S.T.NET™, which will provide the property insurance industry with an end to end global management, facilitation and claims cost mitigation solution.

The Bluebook will utilize their industry accepted proprietary database and existing in-field and office based claims software called, "B.E.S.T." as its foundation to seamlessly integrate, synchronize and exchange critical everyday business data with "B.E.S.T.Net™".

B.E.S.T.Net will be a new Microsoft.NET implementation that will enable their popular service to be deployed as an easily accessible XML Web Service. This will open up many new options for utilizing the application as a remotely accessed subscriptions service, and also as an easily integrated part of a larger enterprise solution that will provide the property insurance industry with the global tools needed in order to manage and control its productivity, personnel, pricing, vendors, reserves and claims payments at a fraction of the cost today.

This claims facilitation solution will provide the insurance industry the cost saving and management solution it must have in order to be competitive in the 21st century.

Microsoft

Microsoft's .NET platform enables enterprises large and small to collaborate via the Internet to offer an unprecedented range of integrated and customized business processing solutions -- solutions that enable their customers to act on information wherever and whenever they need it. "Our .NET platform can only be validated by great developers choosing it and using it to speed development, lower costs and improve their business through new Web Services model. By having Bluebook select .NET and by exposing their application's functionality via this new platform, the Insurance industry will experience increased flexibility, cycle-time/cost reduction for processing claims." Said Kevin S. Kelly, managing Director, Financial Services, Microsoft®. "We are thrilled to be working with them in bringing B.E.S.T.Net to market and we are pleased to count them among the growing number of Insurance developers using .NET to improve the industry's workflow and bottom line."

Bluebook

We chose Microsoft.NET because it provided increased development productivity allowing quicker deployment and better developer productivity, lower total cost of ownership and its superb performance, reliability and scalability for the hundred's of thousands of simultaneous users. Another critical element was its interoperability with Legacy systems based on XML Standards and Web Services.

"It's a real compliment to have our insurance solution promoted and validated by Microsoft®", said Mark Josipovich, Bluebook's President & CEO.

Bluebook International Holding Co. established in 1964 is a leading source of mission critical information and technologies for the insurance, cleaning, construction, reconstruction, repair, and service industries.

Since 1964 "the Bluebook" has been the staple publication for the above industries and has a readership of 250,000 and is universally known to most everyone involved in creating cost estimates for residential and light commercial structures in the insurance repair and related industries.

Bluebook has leveraged their 39 year history and solid industry reputation into software development and sales.

Microsoft® is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software -- any time, any place and on any device.