PRESS

Bluebook International Helps Bridge the Underinsurance Gap With Insure to Value™ for Property Owners

Web Based Version Now Available to More Than 70 Million Homeowners

LAKE FOREST, Calif., June 29 /PRNewswire-FirstCall/ -- Bluebook International, Inc. (OTC Bulletin Board: BBKH - News) a leading data and software services provider to the Property and Casualty Insurance industry, announced today that it has launched it's Insure-to-Value Web Service, a Business to Consumer application that provides property specific estimated replacement costs directly to property owners via its online services. Insure to Value addresses the nation's significant underinsurance problem, where industry estimates indicate that 67% of property owners in the United States are underinsured by 25% or more.

Insure to Value enables an individual property owner to review the estimated structure replacement cost of a single-family residence (excluding the land) using Bluebook's simple online tool by simply inputting the property address. For a fee ranging from $15 to $20, a homeowner can obtain an estimated replacement cost value for their single-family residence. As an alternative a homeowner could obtain a professional inspection, costing as much as $500. The Bluebook solution takes into consideration the property's unique construction characteristics, such as: roof type, location, year built, number of bedrooms, among other automated attributes, in just minutes. It also allows homeowners to modify their property profile by including any improvements in the analysis. Bluebook uses its proprietary DataCentral(TM) integrated with global data providers to offer unprecedented accessibility to decision-ready information on nearly 91% of the estimated 70 Million single-family residences in the United States.

"Insure the house, not the land or the mortgage. The price you paid for your home, the amount it's worth today and the amount owed on the mortgage, in most cases, have nothing to do with determining how much homeowners insurance you should have," said Mark Josipovich, President and CEO of Bluebook International. "For most Americans, your home is your greatest investment. A homeowner needs to protect that investment and understand that they alone may bear the full responsibility for being underinsured."

In the past five years, the vast majority of insurers have essentially eliminated guaranteed replacement cost policies, due in part to soaring construction costs and having to pay out more than they anticipated when losses occurred. Homeowners now have the burden to make sure their homes are adequately insured and have more at stake now than ever before. A homeowner's insurance coverage does not automatically increase when the cost of rebuilding a home rises, or when a homeowner makes improvements. The majority of the agents, direct and online homeowners quoting services request the applicant to provide the replacement cost coverage leaving the responsibility to the insured. To compound the problem, millions of homeowners renew their policy without knowing to modify their coverage amounts or how much of an adjustment may be needed. The periodic increases made by some insurers to the coverage amount for a policyholder may have only a small impact on particular property owners actual replacement cost.

"A simple fire or other disaster could result in damages to the home that far exceeds the amount it is insured. When equity in a home is frequently a family's only savings account, protecting this asset from being underinsured is an absolute necessity," said Brian Jones EVP Bluebook. "Our easily accessible web based service provides the 70 million homeowners, that either purchase or renew their homeowners insurance policy annually, a simple cost effective way to make sure they have proper coverage."

For more information on Insured to Value visit http://www.Insuretovalue.net or contact us directly.

About The Bluebook International Holding Company

The Bluebook International Holding Company (OTC Bulletin Board: BBKH - News) is a leading data, software and services provider to the Property and Casualty insurance industry. The Bluebook's information and solutions serve the underwriting and claims process with highly scalable and accessible software and data solutions built on Bluebook's industry utilized standards, pricing and best practices. Bluebook's International property repair and replacement data combined with standards in technology are providing significant enhancements in workflow and reducing costs.

SAFE HARBOR STATEMENT THIS NEWSLETTER/RELEASE MAY INCLUDE FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF SECTION 27A OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED, AND SECTION 21E OF THE UNITED STATES SECURITIES AND EXCHANGE ACT OF 1934, AS AMENDED, WITH RESPECT TO ACHIEVING CORPORATE OBJECTIVES, DEVELOPING ADDITIONAL PROJECT INTERESTS, THE COMPANY'S ANALYSIS OF OPPORTUNITIES IN THE ACQUISITION AND DEVELOPMENT OF VARIOUS PROJECT INTERESTS AND CERTAIN OTHER MATTERS. THESE STATEMENTS ARE ALSO MADE UNDER THE "SAFE HARBOR" PROVISIONS OF THE UNITED STATES PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995 AND INVOLVE RISKS AND UNCERTAINTIES WHICH COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE IN THE FORWARD-LOOKING STATEMENTS CONTAINED HEREIN. THIS RELEASE INCLUDES STATEMENTS THAT MAY CONSTITUTE FORWARD-LOOKING STATEMENTS PURSUANT TO THE SAFE-HARBOR PROVISIONS OF THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995, OR BY THE SECURITIES AND EXCHANGE COMMISSION IN ITS RULES, REGULATIONS AND RELEASES. THESE FORWARD-LOOKING STATEMENTS ARE SUBJECT TO RISKS, UNCERTAINTIES, AND OTHER FACTORS, SOME OF WHICH ARE BEYOND THE CONTROL OF BLUEBOOK, ARE DIFFICULT TO PREDICT AND COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE EXPRESSED ABOVE.